Automotion Classic Car Show: A Nostalgic Celebration in Wisconsin Dells
The Automotion Classic Car Show is a premier annual event held in Wisconsin Dells, attracting automobile enthusiasts from across the country. Featuring over 1,200 classic cars, this vibrant show includes a swap meet, car corral, and live entertainment, making it a must-visit for anyone with a passion for vintage vehicles.
Origins and Growth of Automotion
The Automotion Classic Car Show began as a modest gathering of car enthusiasts but has grown into one of the largest events of its kind in the Midwest. The event's popularity reflects the broader growth and transformation of Wisconsin Dells as a tourist destination, with its roots tracing back to the mid-20th century.The Wisconsin Dells Visitor & Convention Bureau
The Wisconsin Dells Chamber of Commerce, now known as the Wisconsin Dells Visitor & Convention Bureau, has played a pivotal role in promoting and organizing events like Automotion. Incorporated on October 17, 1949, as a not-for-profit corporation, the Chamber underwent several name changes, reflecting its expanding role and influence. By 1986, it was officially named the Wisconsin Dells Visitor & Convention Bureau, a partnership organization that pools resources to support and promote local businesses. The Bureau's mission is to enhance the economic vitality of the region by organizing events that attract visitors year-round. This strategy has been crucial in transforming the Wisconsin Dells from a summer-only destination to a year-round attraction, known today as the "Waterpark Capital of the World!®."Historical Significance of Wisconsin Dells
The scenic beauty of Wisconsin Dells has long been a draw for tourists. The Automotion Classic Car Show area’s tourism roots can be traced back to the late 19th century when mystical photos by H.H. Bennett showcased the towering bluffs and swirling waters of the Wisconsin River. His famous photograph of his son, Ashley, jumping the chasm at Stand Rock captivated audiences and brought the first wave of tourists to the area. Commercial development followed, leveraging the stunning river scenery. In the 1980s and 1990s, the development of outdoor and indoor waterparks marked a new era of tourism, solidifying the area's reputation as a family-friendly vacation spot. By 2005, Wisconsin Dells had earned its moniker as the "Waterpark Capital of the World!®," with tourism as its predominant industry.The Birth of Automotion
Amidst this thriving tourism industry, the Automotion Classic Car Show was established as part of the Bureau’s efforts to create, manage, and promote year-round events. Created in 1991, this branch of the Bureau sought to diversify the attractions of Wisconsin Dells, particularly focusing on fall, winter, and spring events to counter the perception of the area as solely a summer destination. Automotion quickly became a standout event, drawing classic car enthusiasts and collectors eager to showcase their meticulously restored vehicles. The show’s appeal lies not only in the display of beautiful cars but also in its vibrant community atmosphere, where enthusiasts can exchange stories, parts, and expertise.Event Highlights
The Automotion Classic Car Show features a variety of attractions:- Classic Car Exhibition: Over 1,200 classic cars are on display, representing a wide range of makes, models, and eras. From sleek convertibles to rugged muscle cars, the exhibition is a nostalgic journey through automotive history.
- Swap Meet: This bustling marketplace allows attendees to buy, sell, and trade automotive parts and memorabilia. It’s a treasure trove for collectors and hobbyists looking for rare finds.
- Car Corral: The car corral offers a unique opportunity for attendees to purchase classic cars directly from their owners. It’s a chance to take home a piece of automotive history.
- Live Entertainment: Adding to the festive atmosphere, the event features live music and entertainment, making it a family-friendly event with something for everyone.